Leasing a domain name offers several big benefits over purchasing one.

Firstly, leasing provides flexibility as you can choose the lease duration that suits your needs, whether it’s a short-term endeavor, testing a campaign or a long-term project.

Leasing also allows you to have a premium domain name, without the high upfront cost of buying it outright.  This way you can also test the market and evaluate the performance of a domain for a low monthly fee before committing to a purchase.

Additionally, leasing a premium domain is especially advantageous for startups or small businesses with limited budgets.

Lastly, leasing offers the opportunity to upgrade to a different domain name in the future if your business evolves or rebrands.