DIGITAL MARKETING STRATEGY

Does your Business struggle to come up with a winning strategy?  It is key to unlocking your business’s true potential. 

The importance cannot be overstated for any business, large or small, to have a targeted and measurable digital marketing plan in order to effectively reach, and engage with their target audience online.

According to a survey by Clutch, in 2021, about two-thirds (66%) of small businesses recognize the importance of digital marketing and plan to increase marketing spend.

However, having a planned increase in spending does not mean having an effective digital marketing plan or strategy in place.

Below are the top three reasons small businesses struggle with digital marketing campaigns:

1. Lack of resources: Small businesses often struggle with limited budgets which can lead to inconsistent or ineffective digital marketing.

2. Undefined target audience: Sometimes small businesses may try to appeal to too broad of an audience, which can lead to wasted marketing efforts. Know your target!

3. Poor planning: Without a well-defined marketing plan, small businesses may end up with disjointed messaging and inconsistent branding across their digital marketing campaigns. This can lead to confusion and a lack of engagement from potential customers.

Thankfully, while there is a simple solution for each of these, we are not a one-size-fits-all all agency. Our solutions are custom-designed around your actual needs with one mission; Improve your marketing Ratio, increasing your ROI while lowering your cost.